The Way Your Clients Will Buy In 2021

What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to a longer sales cycle. The days of reaching out to cold prospects with your offer and converting them into clients in a day are unfortunately behind us.

What this means is that we have to work a lot harder to convert our leads into clients. The era of quickly running a Facebook ad campaign and acquiring customers is coming to an end, we now have to get back to work.

To grow your membership base, you should be focusing on building your own list. You need to own your traffic, which you’ll then take on a journey on how you can solve their problems through your services. The good thing about marketing to your list is that it’s absolutely free.

Listen in to this episode to hear Tim and Randy talk about the marketing trends for 2021 and what you should be focusing on to bring in new members to your gym.

Key Takeaways

• Get prepared for longer sales cycle in the new year (03:30)
• Why we can’t rely on Facebook ads again
• Owning your list and taking them on a journey before selling to them (07:21)
• How to get people into your list through lead magnets (09:01)
• How to nurture your leads in your list through conversation (12:26)
• Email hygiene: how to keep your list clean (16:29)

Additional Resources:

• winninggym.com/workshop

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• www.PFMarketingSolutions.com/Call
• pfmarketingsolutions.com/automation
• www.CLACourse.com
• www.ProFitGPS.net
• Marketing Talk with Fitness Professionals Facebook Group
• https://PFMarketingSolutions.com/Data

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Head over to our YouTube channel to watch this episode by going here