The 4 Types of Trials to Use in Your Gym

Author: Tim Lyons and Randy Angsten
Published: Tue 18 May 2021
Episode Link: https://built-to-grow.simplecast.com/episodes/the-4-types-of-training-VVxgxT6Q

The four types of trials we cover in today’s episode:
Paid Trial: This is paid upfront. You get two weeks and you get x amount of things in that two weeks, then it’s over with. You have to sell the client upfront, and then try to sell them at the end into a membership. In this trial, there is no risk for the person and they could disappear after, you get the first payment and that’s it.
Free Trial: This is two weeks, where they get to try your services unlimited. They pay zero upfront and they get to try you out for 14 days.
The Netflix Trial: This is essentially a combination of the free and paid trials. You give them a free trial, for 14 days, but you ask them to commit to a membership that starts on day 15. They have 2 weeks to experience what you do and you have their commitment upfront.
Two-week guarantee: The client comes in, signs up for an annual membership on day one, they pay on day one, but they have 2 weeks to cancel for any reason. They are not locked into this membership, but they are starting now, and if in two weeks they decide it isn’t for them, they can cancel.

Key Takeaways

The person coming in (2:54)
Paid Trial (3:59)
Free Trial (7:23)
Netflix Trial (8:34)
Two-week guarantee (10:10)
Commitment (14:59)

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Additional Resources:

If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

You can find out more about Tim and the strategies covered in this episode by checking out our website.

Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

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