1. EachPod

Take Action In These Areas Today And Grow Your Fitness Business

Author
Tim Lyons and Randy Angsten
Published
Thu 16 Jul 2020
Episode Link
https://built-to-grow.simplecast.com/episodes/take-action-in-these-areas-today-and-grow-your-fitness-business-Ss7_gJqL

What are you doing with your time during this downtime? It is a great time to take a deeper look at the business and identify major weaknesses. Even if the problem seems big, do not get stuck and hope for the best. Start tackling it today.

There are many areas in the business which you can improve. It may be the operations, accounting, sales, marketing, systems, taxes, or client experience. The problem many gym owners face is that they focus more on the training part and ignore other areas of the business. Training is just a small part of the fitness business, the other areas are just as important. These other areas are what will differentiate you from the other gyms down the road.

There are different things you can do right now. Take a deep look at the business as a whole and start working. Client experience is particularly very important. How the client interacts with your business right from the parking to when they leave the door. Take a look at that and make improvements to it.

Listen in to this episode and learn how you can dive in and address the different areas of your fitness business during this time so that when clients can come back, you are ready for growth.

Key Takeaways

  • Are you spending the downtime to improve your business (01:46)
  • Even if the problem is big, don’t get stuck, tackle it right now to move the needle forward (03:54)
  • Reoccurring revenue is the lifeblood of cash flow (06:35)
  • Do not sit on your butt and hope for the best (09:19)
  • Working on the client experience in your gym (11:29)
  • Workouts and movement patterns are just a small part of your business (12:30)
  • Improving the systems and processes in your fitness business (13:56)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

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If you don’t already have my book, get your copy FREE here.

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Connect with Randy:

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