Marketing For The New Year

2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the new year.

One of the questions that many gym owners have been asking us is how to get people back in the gym in the new year. Tim recommends that we fall back to bracketed programs. As you’ll be hearing in the episode, bracketed programs tick all the boxes that get consumers to make a decision.

In addition to bracketed programs, owning your traffic in the new year will become even more important. Apple’s new update will block advertisers from tracking Apple users. This will affect the ability of Facebook to serve personalized ads. As a gym owner, having your own list, which you can communicate with directly and without any additional costs, will be key.  

Click play to learn why bracketed programs will bring people back to your gym and also hear Tim and Randy talk about the key lessons from 2020.

Key Takeaways

• Marketing play for January 2021 to bring more people to the gym (03:05)
• Why it’s even more important to own your traffic in 2021 (05:08)
• How to get more people in the gym through bracketed programs (08:34)
• Making your offer look more like your membership (12:16)
• Key Lessons we learned from 2020 (15:48)

Additional Resources:

• winninggym.com/workshop
• Own your Traffic 

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• www.PFMarketingSolutions.com/Call
• pfmarketingsolutions.com/automation
• www.CLACourse.com
• www.ProFitGPS.net
• Marketing Talk with Fitness Professionals Facebook Group
• https://PFMarketingSolutions.com/Data

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here