Market Like This To Make Money

Author: Tim Lyons and Randy Angsten
Published: Thu 27 Aug 2020
Episode Link: https://built-to-grow.simplecast.com/episodes/market-like-this-to-make-money-x__v2npO

The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough and you’re looking for ways to cut costs, you should NEVER completely cut out your marketing budget. That doesn’t mean you have to always be spending thousands of dollars each month on it, but you must be doing it in some way. That could be paid advertising, content marketing, or something else.

At Pulse, we’ve double-down on paid marketing in a time when our competitors are stopping. This has led to some serious growth in our gym over the past few months. Even though there is a lot of uncertainty in the world today, people are still interested in fitness and your marketing is what’s going to bring them into your gym. Remember, if they’re not coming to your gym, they’re going to someone else's.

A lot of that marketing success we’ve been having has been through paid advertising campaigns. And if there is one thing you need to know about paid advertising campaigns - it’s that once you find a winning ad, you need to scale it. Start small, but once the data is out and the numbers show that it’s a profitable marketing source, press the gas harder and increase the budget. Go all in and double down to get as many clients as you can before everything changes.

We hope by the end of this episode you have a clear picture of what you need to do when you find a winning ad campaign.

Key Takeaways

Registration is open for the Fitness growth summit (00:37)
Why you should never stop marketing under any circumstances (03:17)
Our last $5000 in ad spend generated well over $20,000 (04:57)
Making sure your marketing represents your clientele (06:35)
Getting to a point where you are self-liquidating your offers with the first month’s return (11:09)
Scaling a winning ad campaign to maximize your returns(15:19)
How to determine the money you are willing to spend to acquire a client (19:45)

Additional Resources:

www.fitnessgrowthsummit.com/

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Market Like This To Make Money