Is It Hard To Become A Member At Your Gym
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 15 Sep 2020
- Episode Link
- https://built-to-grow.simplecast.com/episodes/is-it-hard-to-become-a-member-at-your-gym-oK0vmPbe
Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join your gym. Use today's tactical episode to increase the number of clients you're onboarding each month!
There are so many variables in the process between somebody first hearing about you and them giving you their money and working with you over the long term. As a gym owner, you should constantly look at the customer's journey because there's always great new things coming out that can help make the journey easier - for you and the client.
If you are making it difficult for people to give you their money, then there's a problem, and you need to work on it. As a gym owner, you should be giving yourself the best opportunity to win the business by fixing the key areas a customer is likely to encounter problems.
Nowadays, people are pressed for time and don’t want to go through extra hurdles to do business with you. Take a moment and walk through the customer's journey, and ensure it’s as easy as possible for somebody to do business with you.
Click play on this episode to learn more about the key areas where customers encounter the most friction while trying to buy your services.
Key Takeaways
- How hard is it for people to give you their information (04:36)
- How do your prospects interact with your website (06:59)
- Is it easy for people to meet with you (09:45)
- Why making customers do a trial or a beginner course is a bad idea (12:20)
- Having layers of membership in the business to serve more customers (13:59)
- Don't make it easy for your customers to quit (15:10)
- How easy is your billing process on your customers (17:20)
- What forms of payment are you allowing to your customers (19:47)
- How easy is it for your customers to book their reoccurring sessions (22:46)
Additional Resources:
Register for the Fitness Growth Summit
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- www.PFMarketingSolutions.com/Call
- www.PFMarketingSolutions.com/Automation
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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Head over to our YouTube channel to watch this episode by going here
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