1. EachPod

How To Upgrade Clients Coming Out Of The Covid Shutdown

Author
Tim Lyons and Randy Angsten
Published
Thu 30 Jul 2020
Episode Link
https://built-to-grow.simplecast.com/episodes/how-to-upgrade-clients-coming-out-of-the-covid-shutdown-qWNB7AFw

Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? Should you give them free months or free upgrades or do you drop their rates? 

We thought about it and tried out something in our gym which worked very well for us. Basically what we did was to upgrade members who supported us by offering them two months free upgrade to the next higher-priced package. 

This has worked well for us because we have had some members choosing to remain in the higher-level pricing once the free upgrade is over. The higher-priced packages help them get better results while helping the gym get more revenues. This is a win-win situation for both the client and the gym. 

Tim highly recommends that you try this strategy to thank your clients for supporting you as well as nurturing them up the higher-priced packages. This will mean more revenues for your gym. 

Key Takeaways

  • Nurturing clients up the higher-priced packaging where they receive greater results (02:24)
  • How to thank clients who supported you through the shutdown (03:28)
  • Offering an upgrade to the higher-priced package to the clients (05:07)
  • Win-Win situation across the board for the clients and the gym (08:48)
  • Why you should consider raising your rates once you reopen (09:57)
  • Running upgrade challenges at any time in the gym (10:19)
  • Prescribing a higher package for your client for them to achieve greater results (13:35)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Head over to our YouTube channel to watch this episode by going here

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