How To More Effectively Communicate With Clients

Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members. Whether we are communicating good or bad news, we fail to deliver the message in the right way and at the right time.

Gym clients easily get used to a routine, and any change is likely to lead to uncertainty and even some clients getting upset. It doesn't matter if the change is good for them; anything outside of the norm is bound to ruffle some feathers.

To allay their fears around any change, we need to be proactive in our communication. We also need to put the message across in multiple mediums to get to a majority of your members. For instance, email will only get you a 20% open rate, which leaves out a big chunk of people.

Click Play to listen as Tim and Randy give gym owners some tips on how to communicate with their clients, including a communication hack that will help easily reach 90% of your clients.

Key Takeaways

• You can't over-communicate with your gym members (01:51)
• How to communicate bad news to your gym clients (03:29)
• Why we need to be proactive in our communication (06:34)
• Communicating across multiple mediums to get the message across (07:19)
• Communication hack that will reach 90% of your members (10:42)
• Leveraging automation for big events announcements (13:45)

Additional Resources:

• winninggym.com/workshop
• winninggym.com/demo

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• www.PFMarketingSolutions.com/Call
• pfmarketingsolutions.com/automation
• www.CLACourse.com
• www.ProFitGPS.net
• Marketing Talk with Fitness Professionals Facebook Group
• https://PFMarketingSolutions.com/Data

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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