How to Keep Your Gym Strong When a Dollar Buys Less Every Day

This episode is all about something that touches all of us – the economy. And it doesn't matter where you are in the world; the economy is creating ripples that affect everyone, everywhere.

While official figures may report inflation rates of 7-8%, the numbers we see on price tags suggest a much bigger increase.

Take the humble pack of rice, which has more than doubled in price in just four months. So we can't pretend it is just a 7% problem when we're spending twice as much on the same groceries.

This trend of climbing prices isn’t limited to just groceries; it spans across interest rates, the housing market, the service sector, dining out, fuel – the list goes on. The bottom line is that our financial situation is much worse than it was a decade ago as the buying power of the dollar erodes.

Gym owners, like other entrepreneurs, are dealing with increasing costs and the pressing need to raise employee wages. To stay afloat, they will need to find ways to boost revenue and reduce expenses.

Similar to the situation when Covid hit unexpectedly, we have to accept that we can’t predict when something wild might happen that could shake the market, not only in the USA but also globally (like the war that broke out, which nobody saw coming).

So, the question is, how can we hedge against continued inflation? How can we protect our money, and is there a chance to grow in this economic reality?

This is exactly what Tim and Randy are discussing in this week’s episode.

Tune in as they explore how gym owners can combat the loss of money month over month and what the safest way to invest is to diversify income sources.

Key Takeaways:

• Intro (00:00)
• Inflation and its impact on the economy (02:40)
• Why housing prices have increased so much (04:43)
• The impact of raising wages on businesses (06:29)
• What to do with profits to hedge against continued inflation? (09:05)
• Real estate investing during economic uncertainty (14:23)
• How gym owners can combat losing money month over month during the crisis (18:07)
• Prevent being caught off guard by surprises (22:21)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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