How to Boost Gym Sales Without Being Pushy

Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way they make money.

Yet, at Tim’s gym, they've cultivated a distinct culture.

They've recognized over time that many personal trainers, while experts in fitness, don’t have that innate "salesperson" touch. But here’s the deal: for the business to thrive, sales are essential. 

When the entire team is on board and contributes to this, the business truly flourishes. 

So, how does one boost earnings? Of course, attracting new clients is the primary method. However, a hidden goldmine lies in current clients. They could be interested in additional services like nutrition advice, supplements, or extra sessions.

It's essential to clarify - this isn't about turning coaches into full-fledged salespeople. It's about ensuring that clients receive the best possible results from their gym experience. And sometimes, that means helping them see the advantages of more comprehensive offerings.

Now, the real challenge is how to maintain this balance - to encourage sales without making it feel like a hard sell. 

Join us in this episode where Tim and Randy demystify this balance and dive deep into the culture of sales, offering insights to help coaches make sales without the hard pitch.

Don't miss out!

Key Takeaways:

• Black Friday webinar (00:00)
• Fitness coaches aren't always the best salespeople (02:38)
• Advantages of a universal answer to the same question (05:31)
• How our coaches can enhance gym business profits (08:59)
• Recap (12:19)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!