How Big Tech Shutdowns and Censorship Can Affect Your Business

With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any one digital platform to acquire clients. We have seen that the Big Tech companies can, on the brink of an eye, shut anybody off and completely ruin your business.

These Big Tech shutdowns amplify the message we have been preaching all along about the importance of owning your traffic and not having all your eggs in one basket.

You have no control over these platforms, and it would be imprudent to over-rely on them for your marketing. If you don’t own your traffic, and something happened to you, it could potentially kill your business. 

Tune in to learn how to minimize your risk, own your contact list, and have more power!

Key Takeaways

• New coaching program in the works (00:41)        
• How tech shutdowns amplify the importance of owning your traffic (04:09)
• Having multiple poles in the water (06:40)
• Owning your contact list through a CRM (07:41)
• Why you should consistently nurture your list through Keep (09:45)
• Using Keep for relationship management and nurturing your list (11:54)

Additional Resources:

• www.PFMarketingSolutions.com/Call
• pfmarketingsolutions.com/automation
• www.CLACourse.com
• www.ProFitGPS.net
• Marketing Talk with Fitness Professionals Facebook Group
• https://PFMarketingSolutions.com/Data

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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