Do You Even Own Your Traffic Bro?
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 18 Aug 2020
- Episode Link
- https://built-to-grow.simplecast.com/episodes/do-you-even-own-your-traffic-bro-wzrlccwM
There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your stuff. The second type is paid traffic. This is the traffic you get from ads. The third type is traffic you own. This is the traffic from your email lists or your contact database or your CRM.
Traffic your own is very important for the growth of your business. With this type of traffic, you can run a campaign drive to your offers and generate revenue. You could also nurture, educate, or entertain your list over the long term.
As a gym owner, you are running ads all the time. However, only a small percentage of people are ready to buy your services right now. Rather than keep running ads all the time, you can convert these leads you get from paid traffic into owned traffic and put them in long term nurturing automation and retargeting. At some point, they’ll be ready to buy.
Key Takeaways
- The three types of traffic and their goals (02:00)
- Why building traffic you own is very crucial for the growth of your business (02:47)
- Converting leads from paid traffic to owned traffic for long term nurture (03:23)
- Earning the trust and respect of your leads before selling to them (05:10)
- The whole goal of all traffic sources is to convert them to owned traffic (07:01)
- Why Keap and Infusionsoft are the best CRMs out there (08:31)
- Statistics show there are up to 10 touchpoints before a customer makes a buying decision (13:21)
Additional Resources:
- www.pfmarketingsolutions.com/summit
- www.PFMarketingSolutions.com/Call
- www.PFMarketingSolutions.com/Automation
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
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