Directing Fitness With Zach Columbia
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 25 Aug 2020
- Episode Link
- https://built-to-grow.simplecast.com/episodes/directing-fitness-with-zach-columbia-mIhP_UBk
Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness industry. In the book, Zach wants the person in this role to understand what their job entails and have the right perspective around the position. He also highlights how communication between the gym owner and the director of fitness should happen to ensure they are in sync regarding expectations.
The main message that Zach wants the person the owner has entrusted the director of fitness role to understand is that the gym is an investment, and they have a huge responsibility. He shares some tips that will help the person in this role execute better. The book also highlights some of the problems in the fitness industry and how to solve them.
The Director of Fitness role allows the gym owner to work themselves out of the day to day operations of the gym. This allows them to concentrate on other things or to scale to multiple locations. It’s very hard to scale and progress if you are working in the business rather than working on the business.
Key Takeaways
- Some of the highlights in the book and who should read it (04:07)
- Why the Director of Fitness is a major role in the gym (06:56)
- How a gym owner can work themselves out of the business through the fitness director (11:25)
- Finding the right person to fill the director of fitness position in your gym (14:35)
- It's hard to scale a business when you're working in the business rather than on the business (19:55)
- Just because you can doesn't mean you should (23:29)
- You can't sell a business where the owner is doing everything in the gym (27:22)
Additional Resources:
- directingfitness.com
- www.pfmarketingsolutions.com/summit
- www.PFMarketingSolutions.com/Call
- www.PFMarketingSolutions.com/Automation
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
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