Direct Appointments vs Discovery Calls (A/B Test Results)

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up.

Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.

On the surface, it seems like adding extra steps, potentially complicating the client's journey. But on the flip side, it seems practical; after all, people might prefer a call over an in-person meeting.

So, they decided to run an A/B test, comparing their usual method with the new call-first strategy. While their results leaned heavily towards one approach, some of their peer gyms from the Iron Circle had totally different outcomes.

The bottom line?

One size doesn't fit all. While it's tempting to adopt a new technique based on its success elsewhere, it's crucial to test it out for yourself first before overhauling the system that you have.

Tune in to this episode where Tim and Randy dive into the A/B test results, covering leads, conversions, percentages, investment… They'll also analyze the factors that favor one method over another and provide insights on optimizing your processes.

Don't miss it!

Key Takeaways:

• Intro (00:00)
• FREE Black Friday webinar (01:24)
• Lead conversion methods in the fitness industry (01:39)
• A/B test: in-person consultations vs. discovery calls (02:32)
• Reasons to do a discovery call first (10:13)
• Optimizing gym marketing processes through testing (11:40)
• The marketplace is the ultimate decider (16:36)
• Recap (18:38)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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