Attrition Problems? This May Sting a Bit…

Author: Tim Lyons and Randy Angsten
Published: Tue 10 Sep 2024
Episode Link: https://redcircle.com/shows/7cff73b9-7626-446a-b85d-583e764e2573/episodes/655eff9a-203c-42f3-ad00-1a0a51cf7db8

When was the last time you looked at your client retention rate?

Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.

But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.

It feels like a never-ending race to maintain your client numbers and keep the money flowing each month.

But wouldn’t it be great if you only had to replace 5 members instead of 10 each month? That’s the topic of this week’s episode.

Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back.

Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members.

Let’s dive in!

Key Takeaways: