Add This Sales Tactic To Your Toolbox

Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership sales.

As a gym owner, you have options to help prospects when they come in to the gym. It may be an annual membership, month to month, or even a two-week trial. In most cases, these people are uncertain about what they want and may not want to commit to anything just yet.

From experience, we’ve seen that if you let them walk out of the door without any sort of a deal, they are not coming back. Granted, fitness is a tough sell, but you really have to negotiate and meet them halfway. You have to allay their fears and internal objections.

The best way to do this from a psychological standpoint is by risk removal. When positioning your offers, reducing the risk for prospects allows them to overcome their fears and purchase the offer.

Tune in to this episode to learn of the surefire play we use to close a deal with a prospect and why it works every time!

Key Takeaways

• How to close a deal with a new customer (03:19)
• What we do at Pulse fitness to get customers over the line (05:19)
• Reducing risks for prospects when posting your offers (08:15)
• Why a trial before committing to personal training is almost like a norm (10:22)
• Why the experience of the trail makes all the difference (12:36)
• Don’t let the prospect walk out of the door (16:32)

Additional Resources:

• www.PFMarketingSolutions.com/Call
• pfmarketingsolutions.com/automation
• www.CLACourse.com
• www.ProFitGPS.net
• Marketing Talk with Fitness Professionals Facebook Group
• https://PFMarketingSolutions.com/Data

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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