1. EachPod

91: 20 Must Haves For Growth in 2020 - Part 3

Author
Tim Lyons and Randy Angsten
Published
Tue 04 Feb 2020
Episode Link
https://built-to-grow.simplecast.com/episodes/91-20-must-haves-for-growth-in-2020-part-3-gM8p_oG8

In this episode, Tim and Randy will begin the second half of their four-part series where they're laying out the 20 must haves for gym owners to grow their fitness businesses in 2020. A marketing plan will be the first thing they emphasize on, and for a gym, having multiple poles in the water every month of every year is the way to go about it. A great example is how Tim currently has a banner out, SEO going up, email marketing, text message marketing, joint venture partnerships, fliers, ClickFunnels, an evergreen trial, internal challenges, referral programs, and so much more going on at the same time for marketing purposes.

The next thing a gym owner must do is data tracking. Data is usually what drives the marketing and business decisions for Tim’s gym, and there are multiple areas in a gym’s operations that we can invest in data tracking. In marketing for example, it helps in understanding the important KPIs from our marketing campaigns so that we can know the success or failure of a campaign which then helps in determining when to scale and put more money towards a campaign versus when we shouldn’t. Using data makes marketing an investment instead of an expense, and so every gym owner has to do it.

Automation is another key to business success, simply because it's a time saver and it does things better than a gym owner can ever do them. Tim will share how he has implemented automation at Pulse to demonstrate just how powerful it is in ensuring consistent growth for a gym. He and Randy will also dive into the importance of having a content strategy and a sales system, and expound more on how each of them is crucial for a gym’s growth. This is one of those episodes that can help a gym owner turn their business around and grow it in ways they would never think possible, so don’t miss it.

Key Takeaways:

  • You cannot count on one challenge or one strategy to bring all your clients (04:31)
  • How awesome digital marketing is when it comes to determining the return on investment (07:30)
  • Mastering your client behavior so you can always tell which client is at risk based on their past (11:14)
  • No prospect left behind, no client left behind (14:00)
  • The best content strategy you can implement in your gym (20:11)
  • A system for sales is imperative for growth (26:37)
  • Shady sales coaches that will teach you tactics that will only hurt your gym business(29:46)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

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If you don’t already have my book, get your copy FREE here.

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Connect with Tim:

Connect with Randy:

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