1. EachPod

89: 20 Must Haves For Growth in 2020 - Part 1

Author
Tim Lyons and Randy Angsten
Published
Tue 28 Jan 2020
Episode Link
https://built-to-grow.simplecast.com/episodes/89-20-must-haves-for-growth-in-2020-part-1-bzI6TjwB

In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. These aspects are based on the business systems and strategies that every single type of business (not just in the fitness industry) should have in place. The first one is brand promise or the value proposition. This is a statement that a business makes to its customers stating what customers can expect from its products and services in terms of the benefits and experience they can get, both the tangible and intangible.

That statement does not refer to a business’ tagline, and it’s not just a statement, but it reinforces a business’ relationship with its customers when it executes the brand promise. The second aspect is all about the importance of having business goals, and it starts with a gym owner writing down the goals that they have in their minds for their business. That makes it easier for them to then embark on how they can achieve those goals.

Tim and Randy will also dive three more of those aspects including the value of putting an exit plan together, having a daily plan of attack, and having a budget and using it as a tool. They will explain each of them in detail and share the long term benefits they would have in a gym owner’s life and business if implemented effectively. If you wanna learn how to grow and win with your gym business in 2020, then this is the perfect episode for you.  

Key Takeaways:

  • The foundational and advanced aspects of business that will take your business to the next level (02:02)
  • What your clients feel when they come into contact or do business with you (04:38)
  • The compass of how you make decisions in your business (07:37)
  • Strategies support the goals while tactics support the strategies that support the goals (13:29)
  • You’ve got to have an exit plan in place that you’re working towards (16:30)
  • The condensed version of your overall goal and how it can help you be a real business owner (20:14)
  • The things that move the needle and make you money are the difficult things (25:38)
  • Strike while the rod is hot when it comes to marketing (32:54)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

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If you don’t already have my book, get your copy FREE here.

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Connect with Tim:

Connect with Randy:

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