1. EachPod

80: Is Outsourcing Your Processes A Good Idea

Author
Tim Lyons and Randy Angsten
Published
Tue 24 Dec 2019
Episode Link
https://built-to-grow.simplecast.com/episodes/80-is-outsourcing-your-processes-a-good-idea-YM3Fq_AJ

In this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at their gyms. Basically, how the service works is, a gym owner generates leads from their sources and the third party company works on setting appointments, nurtures them, gets them to show up at the gym, and then charges the gym owner a fee for every potential client that shows up.

Depending on the kind of operation a gym owner is running, it may not make sense for them to manage their entire appointment setting process. Time is of the essence, and the best option may lie in outsourcing this function to a third party expert, because the expert ensures that a gym owner gets prospects hustle free. The gym owner still has to personally work on turning those prospects into memberships, and so that begs the question, is it really worth it to outsource the process in the first place?

Well, Tim and Randy will answer that and by talking about whether or not a gym owner should outsource any of their business processes. They will dive into the pros and cons of doing it, and share exactly what a gym owner should look into first before making that decision to outsource. Stay tuned for more on that.

Key Takeaways:

  • To outsource or not to outsource the appointment process (02:29)
  • How outsourcing may not generate qualified leads your gym needs (05:28)
  • Personal training is a relationship business that requires a gym owner to have a lot of control to make it work (08:11)
  • Solving the problem the right way to create more success (08:48)
  • If you’re going to own the business, own the processes (09:44)
  • Stop looking for a shortcut or easy solution all the time (11:16)
  • The importance of being deliberate with growth and moving the needle (14:52)
  • Automate the process yourself somehow (16:01)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

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If you don’t already have my book, get your copy FREE here.

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