79: How To Leverage Content For Growth
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 19 Dec 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/79-how-to-leverage-content-for-growth-UYdRiBEs
In this episode, Tim and Randy will discuss how gym owners can get the most out of their content. This is especially for the gym owners who have very little content, have no idea what content is, or how to create it. For gym owners, content can be very hard to figure out if they don’t have a game plan. And one of the best ways to go about it is to listen to what clients are asking out on the training floor because that can be the basis for their content creation.
Creation of content is all about strategy and content comes in different forms including written, audio, and video. The biggest content creation problem for gym owners is always where to source the content, and one of the easiest ways to overcome that is by utilizing their personal training teams.
Tim and Randy will share their content creation processes at Pulse Fitness in great detail to demonstrate exactly how any gym owner can create their own content regardless of whether they have a team or not, so they can continually grow their fitness facility. So if you’re a gym owner going through the content creation/marketing conundrum, you won’t wanna miss this episode.
Key Takeaways:
- The importance of systems and processes and automating them (01:30)
- Leveraging the personal training team to develop content (04:33)
- How Tim does content creation at his fitness facility (05:30)
- Allowing your team to contribute and turning that into a piece of value (10:49)
- How your content can position you as an authority (12:41)
- Ghost writers can do it for you if you give them the topics (15:07)
- You should definitely be on YouTube and study how different companies do their content (16:48)
Additional Resources:
- Marketing Talk with Fitness Professionals Facebook Group
- www.PFMarketingSolutions.com/Automation
- www.ProfitGPS.com
- www.PFMarketingSolutions.com/Call
--
If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
--
You can find out more about Tim and the strategies covered in this episode by checking out our website.
--
Would you rather watch the video version instead?
Head over to our YouTube channel to watch this episode by going here
--
If you don’t already have my book, get your copy FREE here.
--
Connect with Tim:
Connect with Randy:
--
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
