73: New Profit Center - Yes or No?
- Author
- Tim Lyons and Randy Angsten
- Published
- Fri 29 Nov 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/73-new-profit-center-yes-or-no-yPEb4E6d
In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or other potential profit centers into their facility. This is something that challenges gym owners every single month of the year because they’re constantly being bombarded with all sorts of product/service offers by equipment companies, independent trainers, and even their own clients.
Tim and Randy will dive into what a gym owner should do when making those kinds of decisions, and share the four specific questions they should ask themselves before making the decisions. If you’re a gym owner, you’re allowed to copy the four questions for yourself, because they’re the same ones Tim uses. Stay tuned for more!
Key Takeaways:
- Hoping for that whiskey company sponsorship (01:49)
- Going back to the core values of your business as the compass of how you decide (02:38)
- The significance of knowing who you are and what your beliefs are (04:10)
- Changing the entire experience for the client beyond just the results (05:38)
- The importance of having the full buy-in of the coaches (10:30)
- Making a consideration only when something answers yes for all the checks in the boxes (15:08)
Additional Resources:
- Marketing Talk with Fitness Professionals Facebook Group
- www.WinningGym.com/BlackFridayDeals
- www.ProfitGPS.com
- www.PFMarketingSolutions.com/Call
- www.PFMarketingSolutions.com/Automation
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