71: January's Dirty Little Secret
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 21 Nov 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/71-januarys-dirty-little-secret-STtB9Bw6
In this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive into the dirty little secret in the fitness industry that nobody likes to talk about, and that’s the rash of membership cancellations that happen in January.
The dip in memberships is caused by people reevaluating their fitness programs, finances, and everything else in January. Gym owners tend to focus more on getting new clients and end up losing a large number of their existing clients, and Tim and Randy will teach you how to shift your focus internally between November and December to keep them happy so they can stay. Listen in and learn!
Key Takeaways:
- January’s dirty little secret in the fitness industry (01:52)
- Re-engaging your clients during the holidays and keeping them focused (04:27)
- Losing weight in November and maintaining it in December (06:03)
- Going big on the holiday party to show your clients you love them (10:29)
- Right now matters more than January (15:30)
Additional Resources:
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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Head over to our YouTube channel to watch this episode by going here
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