70: Small Business Success With Keap Founder And CEO Clate Mask
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 19 Nov 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/small-business-success-with-keap-founder-and-ceo-clate-mask-1DKY2vDN
In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about and how they help business owners get organized, follow up and automate to grow their businesses.
They will also dive into the way communication has evolved and how Keap is integrating text messaging into their software to meet their users’ communication needs, why Russell Brunson waged war on Infusionsoft, how top-level gyms are utilizing automation to gain an advantage, and Keap’s future functionality and capabilities. It’s going to be a resourceful episode, so don’t miss it.
Key Takeaways:
- Aiming at simplifying growth for 5 million small businesses worldwide (02:31)
- How text messaging has become one of the most important ways of communicating with customers (07:22)
- ClickFunnels hates Infusionsoft: The Inside Story (14:11)
- Keap’s landing page solution and its limited capabilities (20:50)
- Email deliverability, and focusing more engagement than list size (24:18)
- Putting in a lot of resources and effort towards meeting user needs and in preparation for Black Friday (28:05)
- The lead generation and competitiveness of fitness marketing (29:38)
- How to build a system that keeps following up with gym members to keep them engaged (34:41)
- The real problem that is the lack of followup and relationship building through the customer experience(36:48)
Additional Resources:
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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Would you rather watch the video version instead?
Head over to our YouTube channel to watch this episode by going here
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