68: Are You Selling Sessions Or Time?

In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge problem for the gym businesses. 

Selling packages of sessions can rake in lots of upfront cash for a gym, but it causes way more problems than it’s worth, so if you as a gym owner and you’re still selling sessions rather than results/time, you have to listen to this episode!

Key Takeaways:

• Selling sessions versus results is a no, no (01:57)
• Chasing the resell due to cash flow problems brought about by selling sessions (03:12)
• The short term fix that’s a long term problem (04:02)
• Putting your clients in the driver's seat to control their outcome (06:43)
• Never sell sessions on a weekly basis (10:48)
• Transparency and authenticity in business is going to win every time (16:46)

Additional Resources:

• Marketing Talk with Fitness Professionals Facebook Group

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Head over to our YouTube channel to watch this episode by going here

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