66: Your Product Through The Lens of the Consumer Feat. Frank Nash
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 05 Nov 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/66-your-product-through-the-lens-of-the-consumer-feat-frank-nash-BBdQ_hnv
In this episode, Tim and Randy will be joined by Frank Nash for a super special Whiskey Wednesday. Frank will share how he started out in the fitness business and all the valuable business lessons he learned over time.
They will also dive into what client experience looks like from the consumer’s point of view so that we can learn what to focus more of our efforts on in our gyms to keep clients coming back for years. It’s gonna be an insightful one. Don’t miss out
Key Takeaways:
- The Shaolin Temple of Fitness and Frank’s back story (01:29)
- It’s all a show, not about the fat loss or muscle gain (04:29)
- Low retention rates in the market (07:09)
- How clients get to the point of quitting (09:15)
- Don’t let clients quit: Using incentives as a retention strategy (12:32)
- The gyms that are currently crushing it in the industry (21:56)
- Getting clients into the next level on the value ladder (27:43)
- The profit centers on top of the cheapest membership (30:21)
- Nobody does it as good as the owner (33:48)
- The biggest problem right now with large group training (40:00)
- The five finger death punch of fitness (46:59)
Additional Resources:
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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