60: Round 2 With Rick Mayo
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 15 Oct 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/60-round-2-with-rick-mayo-kcdLJNjb
In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Training Business brand, and how they recently pivoted from a licensing model to a franchise.
They will dive into the many advantages of the franchising model and discuss the current state of affairs in the personal training industry which should really guide you on what you need to be focusing on to grow your gym business.
Key Takeaways:
- Controlling as many variables as possible with franchising (01:59)
- It takes time to hone in on the exact solution to offer the marketplace (08:28)
- Having the most clientele availability to stay in business longer (12:18)
- Commoditization and other trends in the fitness industry (20:36)
- Running a franchise model around what you want to be known for (27:05)
- Monetary value motivates clients but status keeps them engaged (32:18)
- Moving clients to promote you by being surprisingly personable (41:38)
- Client experience is a lot about recognition (48:24)
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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