56: How To Open A Gym Making $1,000,000 On Day 1
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 01 Oct 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/56-how-to-open-a-gym-making-1-000-000-on-day-1-pAcv62D8
In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success. Amanda has over 13 years of experience in the fitness industry and the past 5 years have been developing the international fitness franchise Orangetheory Fitness.
She has assisted in the sale, development and operations of over 50 franchise locations between the U.S. and U.K. Stay tuned as Amanda shares how to successfully pre-sell memberships and launch a gym in the black.
Key Takeaways:
- Starting out in the fitness industry at age 15: Amanda’s back story (02:28)
- $1 Million in recurring revenue before opening the business (05:45)
- The marketing game plan for a grand opening today (11:32)
- Creating a culture before selling memberships (17:27)
- Ensuring a great customer experience for the founding members (22:31)
- Pre-sales from a marketing and selling standpoint (34:45)
- The number one limiting belief of why people fail at pre-sales (40:37)
- The storytelling is what get’s clients through the door (46:32)
Additional Resources:
- Marketing Talk with Fitness Professionals Facebook Group
- www.PFMarketingSolutions.com/Pre-sale
- Amanda's podcast
- Connect with Amanda on LinkedIn
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