53: Why Is Fitness Marketing This Way?
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 19 Sep 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/53-why-is-fitness-marketing-this-way-5sZCqyxd
In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers while other relationship based businesses are marketing so differently.
Tim and Randy will talk about how it has really lowered the professionalism of the industry and share some actionable advice on how you as a gym owner can be different. Stay tuned!
Key Takeaways:
- Fitness marketing for fitness professionals (02:44)
- Why fitness went so cheap (05:28)
- Leading with some social proof and giving to build relationships (10:32)
- Creating fresh and relevant content for your marketplace (17:15)
- Clients becoming promoters who will refer people to your gym (20:14)
- Treating the marketplace like they’re adults who have a brain (24:49)
Additional Resources:
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