48: Position Yourself As The Expert By Writing A Book
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 03 Sep 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/48-position-yourself-as-the-expert-by-writing-a-book-jsXzrm7z
In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you.
Mike helps entrepreneurs bring their stories to life in a book so they can elevate their brand and get their story out into the right hands. This is super resourceful so don’t miss it.
Key Takeaways:
- Mike’s zero to hero belt and how he started out (02:06)
- Entrepreneurs struggle the same and have similar aspirations (06:44)
- Using your story as a competitive advantage (08:30)
- Winning by outsourcing your weaknesses(12:46)
- Having a book means you're proud of your story (18:01)
- How a gym owner can write a valuable book (24:24)
- The impact of Tim’s book on his business (32:50)
- Mastering success by chasing your heroes (35:05)
Additional Resources:
- www.iStartedFromZero.com
- www.WinningGym.com/Scottsdale
- www.profitgps.net
- www.pfmarketingsolutions.com/event
- Outwitting the Devil By Napoleon Hill
- Mike on Instagram
- www.DreamStartersPublishing.com
--
You can find out more about Tim and the strategies covered in this episode by checking out our website.
--
Would you rather watch the video version instead?
Head over to our YouTube channel to watch this episode by going here
--
If you don’t already have my book, get your copy FREE here.
--
Connect with Tim:
Connect with Randy:
--
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
