47: Close More Trials Using This Strategy
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 29 Aug 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/47-close-more-trials-using-this-strategy-lCU6VUQz
In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game while reducing the number of tire-kickers in your membership trials.
They will dive into how it all works and how you can replicate it in your gym in a way that will help you ensure that you achieve and maintain a 6% to 8% lead to client to membership conversion rate.
Key Takeaways:
- Change your conversion percentages and win (02:01)
- The power of the free trial (06:08)
- The easiest sales process in the book (09:44)
- A time tested and proven strategy that can help you win now (16:35)
- Offering your “better” program for trials (18:34)
Additional Resources:
- www.WinningGym.com/Scottsdale
- www.profitgps.net
- www.pfmarketingsolutions.com/event
- www.pfmarketingsolutions.com/flow
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