45: Do Not Do This When You Need Clients
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 22 Aug 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/45-do-not-do-this-when-you-need-clients-F8RVkCVm
In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse.
Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself out of the rut that you’re in and of course, grow your business.
Key Takeaways:
- Feeding the right hand while cutting off the left (02:33)
- Where to get the money for marketing (05:51)
- People will work for a living, but they will die for recognition (09:52)
- The number one investment to generate more revenue over time (14:05)
- Getting more personal training memberships than basic memberships (20:04)
- Providing as much value to your marketplace as possible (23:23)
Additional Resources:
- www.pfmarketingsolutions.com/event
- www.pfmarketingsolutions.com/flow
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