40: The Ultimate Lead To Conversion Flow Chart
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 06 Aug 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/40-the-ultimate-lead-to-conversion-flow-chart-qpSiNRY_
In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process.
A lot of gym owners can’t figure out why their campaigns aren't working or why when they work in generating leads, the leads don’t convert all the way into memberships. Tim and Randy will tell you what you need to change so you can win in the game.
Key Takeaways:
- The lead to conversion process (02:50)
- If your offer sucks, you're not going to get leads (03:52)
- Not getting bookings? Your links could be broken (05:00)
- Better a cancellation than a no-show (07:25)
- Figuring out the pinch point and outselling your problems (16:26)
Additional Resources:
- www.timlyonsbook.com
- www.pfmarketingsolutions.com/event
- www.pfmarketingsolutions.com/flow
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