1. EachPod

38: Level Up Your Promotions With This

Author
Tim Lyons and Randy Angsten
Published
Tue 30 Jul 2019
Episode Link
https://built-to-grow.simplecast.com/episodes/38-level-up-your-promotions-with-this-mF_u4p_U

In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up.


The unique incentive to marketing they offer is gift cards rather than discounting the cost of goods or services. Zachary comes on to talk about how Promotion Vault helps business owners incentivize their clients and earn additional revenue.


Key Takeaways:



  • Owning all the URLs and domain names for gold (01:58)

  • Magic in the fitness space (05:24)

  • Leveraging brands people like and trust to sell your own brand (08:00)

  • Changing the sales narrative (13:34)

  • Boosting your referral program with a gift card incentive (17:31)

  • Gift cards don’t work if your marketing is not on point (22:23)

  • Testing out some campaigns (29:39)


Additional Resources:



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You can find out more about Tim and the strategies covered in this episode by checking out our website.


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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here


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Connect with Tim:



Connect with Randy:



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