1. EachPod

37: The $25,000 Mastermind Marketing Talk

Author
Tim Lyons and Randy Angsten
Published
Thu 25 Jul 2019
Episode Link
https://built-to-grow.simplecast.com/episodes/37-the-25-000-mastermind-marketing-talk-YOIzGPkq

In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them.


You are going to get a ton of value out of this, and you don’t even have to pay $25,000 to get it, so sit back and enjoy.


Key Takeaways:



  • Tim’s entrepreneurship journey (01:20)

  • Having multiple poles in the water at all times (06:31)

  • Brunson's the value ladder (09:26)

  • Knowing your customer lifetime value will make marketing easier (12:26)

  • Speaking to cold audiences, warm audiences and hot audiences (16:04)

  • Branding versus direct response marketing (21:37)

  • You need at least three core pillars for your business (28:36)

  • Video strategies 101 (34:18)

  • Sticking with the thing that works (49:56)

  • You can make more money from less people if they’re the right people (52:19)


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You can find out more about Tim and the strategies covered in this episode by checking out our website.


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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here


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If you don’t already have my book, get your copy FREE here.


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Connect with Tim:



Connect with Randy:



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