36: What Is Your Gym's Identity

In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them.

Gym owners should drive their offers based on their identity and facility, not create offers that will hopefully bring people and leads. Are you wondering how you can do that? Well, Tim and Randy have all the answers for you. So listen and learn.

Key Takeaways:

• Offers versus core beliefs (01:49)


• Creating offers to serve your gym business (04:07)


• The hook is just a hook (07:43)


• The right way of positioning your business (10:55)


• Ensuring long-term membership resells (12:33)


• Working with a marketing agency that understands your business model (16:46)


• You should be known for something in your market (19:06)

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