34: Your Future Marketing Strategy
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 16 Jul 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/34-your-future-marketing-strategy-HHuW2Qs1
In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round.
Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable tips on exactly how a gym owner can plan out both their short and long term marketing to continue nurturing existing clients and bring in consistent sales.
Key Takeaways:
- Having multiple poles in the water (01:28)
- Brand awareness marketing versus direct response (04:23)
- Marketing to custom audiences (06:53)
- Creating engageable content for your market (11:33)
- People buy from those they know, like, and trust (16:00)
- Creating an evergreen offer that your gym will be known for (21:21)
- Simplifying the process of the ease of the sale (29:42)
- The salsa recipe play (35:10)
- Elevate your game and be professional (41:46)
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