33: How To Sell Better
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 11 Jul 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/33-how-to-sell-better-nn8MjVdE
In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process.
Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win.
Key Takeaways:
- The best sales book especially for the gym business (00:49)
- If they don’t pay, they won’t show up (05:07)
- Changing the language you’re speaking in your marketing (10:14)
- The mindset of the trainer (16:15)
- Cost per lead means nothing, it’s the return on investment that matters (23:25)
- Realigning the disposable income (33:17)
- Buyers are liars (34:26)
- Answering the problems to close the sales (37:13)
- Prospects give you the authority upfront (41:14)
- Coaches help you not to quit on yourself (47:47)
- Looking at the data from the right angles (53:33)
- Cold traffic all the way to recurring memberships (55:20)
- Getting addicted to growth (01:03:08)
Additional Resources:
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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