29: Your Avatar Client Isn't As Important As You Think
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 27 Jun 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/29-your-avatar-client-isnt-as-important-as-you-think-9MfB3HX4
In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business.
It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs of a wider demographic, stay competitive, and be on the right track to long-term growth and sustainability.
Key Takeaways:
- Your training should be a solution to a problem, not a person (02:48)
- A good marketing campaign capitalises on both halves (05:19)
- Delivering results based on the problem, not the individuals experiencing it (06:19)
- Your unique selling proposition will be critical (07:41)
- Fitness, nutrition and accountability (10:33)
- Figuring out what you’re known for (11:55)
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