26: The Campaign That Generated a 20x ROI

In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted them a 20x return on investment. It was a very simple campaign where they put up an old school banner for 35 days.

Most of the time, gym owners get too caught up in solely focusing on digital marketing, but this campaign clearly demonstrates that old school marketing can be just as effective, especially when we have a strategic price point.

Key Takeaways:

• Going old school marketing (05:03)


• The avalanche of new clients (06:38)


• $15,200 in commitments and contracts from a $700 campaign (07:20)


• The price point is key (08:35)


• Going back to the basics and testing things out (09:42)


• Remarketing is a crucial aspect of digital marketing (13:21)


• The cheap effective win (15:59)


• Ensuring an easier and quicker sales process (17:59)

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