25: How Much Should I Spend On Marketing?

In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business.

Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that.

Key Takeaways:

• How to calculate your gym’s client lifetime value (03:00)


• A client is really an asset to a business (05:51)


• Cost per lead Vs Cost per acquisition (08:11)


• The concept of energy breeds energy (12:28)


• Giving incentives to clients while still being ahead of the game (15:41)


• A true winning gym focuses on long term memberships (17:38)


• He who spends the most to acquire a client typically wins (23:14)

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Head over to our YouTube channel to watch this episode by going here

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