24: The Future Of Social Media - With Natalie Speers

In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things that gym owners do wrong, and some things that they can do to fully exploit the power of social media.

Natalie will talk about the present and future of social media, the role social media plays in a brand's awareness and advertising, and how gym owners can build an effective social media strategy for their gyms.

Key Takeaways:

• Natalie’s backstory and how she got into digital marketing (03:00)


• Bootstrapping Social Ally and growing it organically (09:36)


• Current social media trends (11:21)


• Social media is applicable to every business (14:49)


• The biggest social media mistakes by small businesses (16:00)


• Paying attention to data analytics when executing social strategies (21:12)


• An organic strategy is about building value and rapport with your audience (23:03)


• The best thing you can do is listen to your consumer (27:46)


• Everything is going to video (31:33)


• Taking ownership of the mistakes that take place in your business (44:32)


• Using Canva or your gym in the absence of a graphic design budget (52:05)

Additional Resources:

• Canva.com


• Socialallymedia.com


• Social Ally Media on Instagram

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Head over to our YouTube channel to watch this episode by going here

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