22: How To Price Your Products For Sales
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 04 Jun 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/22-how-to-price-your-products-for-sales-yojeOMB3
In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options.
Tim and Randy will also talk about the kind of systematic changes a gym owner can make to ensure they close more clients than they usually do. Overall, this episode will help you increase your sales more than you ever thought possible, so don’t miss it.
Key Takeaways:
- A diverse pricing model can confuse clients (02:07)
- The science behind solidifying your key target products (02:51)
- Higher closing rates via the unspoken edification process (09:32)
- That conversion into membership could be sticker shock (13:11)
- Disqualifying clients that might waste your time (17:29)
- Making transactions easy for your clients (20:38)
- Presenting the DELTA (23:14)
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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Head over to our YouTube channel to watch this episode by going here
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