1. EachPod

17: The Best Offer To Use In Your Marketing

Author
Tim Lyons and Randy Angsten
Published
Tue 14 May 2019
Episode Link
https://built-to-grow.simplecast.com/episodes/17-the-best-offer-to-use-in-your-market-tfQpD7VF

In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy.


Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each.


Key Takeaways:



  • You have to test out the offers to see which one works best (01:24)

  • Evergreen offers and how to systemize them (04:07)

  • An offer’s success will depend on how your marketplace will receive it (07:20)

  • Risk removal guarantees successful online sales (08:55)

  • Limited time offer and when to use them (11:04)

  • Long term Vs Short term program (14:12)

  • Email list hygiene is a thing (18:38)

  • Creating effective online sales processes (25:52)

  • It’s not the quantity of leads that matters, it’s the quality (27:46)

  • The Netflix close is replicable (32:39)

  • The scarcity mindset Vs the abundance mindset (35:33)

  • You have to have FAQs in your funnels (43:07)


If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit


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You can find out more about Tim and the strategies covered in this episode by checking out our website.


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Head over to our YouTube channel to watch this episode by going here


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