133: Understanding The Value Ladder In Your Fitness Business
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 02 Jul 2020
- Episode Link
- https://built-to-grow.simplecast.com/episodes/133-understanding-the-value-ladder-in-your-fitness-business-Zv3zbPSH
Do you have a value ladder built into your fitness business? If you look around, all successful businesses have a value ladder built into their business, whether intentionally or not. A value ladder is when you get your client into your ecosystem and gradually ascend them into the higher price tiers where they can get the most help.
In your fitness business model, you should have layers of service so that you are offering your clients the opportunities to get a different level of service. This allows you to grow your business and increase your profitability without necessarily adding in more clients.
As a business owner, you shouldn’t view the value ladder as just a way of making more money, rather as a way to help your clients better achieve their goals. At higher price points, they should receive better results. It could be customized programs or individualized attention. The user experience goes up as they go up the value ladder.
Listen in to this episode and hear more about how you can ascend your clients up the value ladder to maximize profitability and provide greater results to your clients
Key Takeaways
- How important is a value ladder to your business (02:48)
- Examples of a value ladder in a fitness business (03:41)
- Why you should improve the client’s experience as they move up the value ladder (07:54)
- Ascending potential clients up the value ladder in the type of content you offer (10:56)
- Leveraging quizzes to get leads (14:17)
- How we can help you transition your fitness business model (16:50)
Additional Resources:
- www.pfmarketingsolutions.com/summit
- www.PFMarketingSolutions.com/Automation
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
- www.PFMarketingSolutions.com/Call
- www.ProfitGPS.com
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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