13: There's a Big Difference In These Styles of Marketing

In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business.

They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term.

Key Takeaways:

• Demystifying direct response marketing and branding (00:23)


• Content marketing and why it works so good (02:48)


• Picking both the top and bottom pieces of the pyramid (06:50)


• Bringing your brand to the forefront (11:20)


• Mastering effective content creation (12:12)


• The client lifetime value is everything (14:43)


• A great case in point of ROI from content based marketing (15:34)

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Head over to our YouTube channel to watch this episode by going here

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