122: Results From Being Reopen One Week
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 26 May 2020
- Episode Link
- https://built-to-grow.simplecast.com/episodes/122-results-from-being-reopen-one-week-eaZRaRKk
In this episode we talk about what to expect when you reopen. We have some hard data to share with gym owners in states that are yet to reopen. The data is very promising and points to the fact that your clients want to come back.
From what we have seen so far with our clients in the gym, 80% are ready to come back. Our sessions have been packed across the board. About 50% of the clients we had lost to freezing due to the shutdown have reactivated and were still waiting on a few more to come back.
We’ve also got some new clients, without doing much marketing. Just some email and text message blasts to our non-clients lists telling them we’ve reopened and have a one-month free offer if they sign up for one year. We have 8 new clients from the first four days we have reopened and others coming in the next few days. This shows gym owners that your old clients and some new clients are ready to come in once you reopen.
This is the chance for gym owners to realign their operations and bring in the change they’ve always wanted. Clients are expecting a change, they are prepared to pay more. Its time to change your business model and pricing as you reopen. Do not be scared of change and be ready to reopen as soon as you get the green light.
Key Takeaways
- Upcoming masterclass on harnessing the power of emotional videos for your fitness studio (01:15)
- Some data we have from our gym since reopening on clients coming back (05:37)
- New clients signing up after reopening (10:37)
- Why this is the best opportunity for gym owners to change their business model and pricing (12:07)
- How online training is a cool way to continue serving your clients even when they are out of state (22:08)
- Get ready to reopen and don’t be scared (30:25)
Additional Resources:
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
- www.PFMarketingSolutions.com/Automation
- www.ProfitGPS.com
- www.PFMarketingSolutions.com/Call
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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