12: How To Beat Your Competition
- Author
- Tim Lyons and Randy Angsten
- Published
- Thu 25 Apr 2019
- Episode Link
- https://built-to-grow.simplecast.com/episodes/12-how-to-beat-your-competition-uCwFvKYp
In this episode, Tim and Randy will talk about competition in the gym business space and how challenging it is to stay ahead of the pack and keep customers loyal.
They will teach you how to position yourself differently against your competition by creating unique fitness processes that will resonate with existing and potential clients when you carry out your marketing efforts in the marketplace.
Key Takeaways:
- We all have some type of competition (01:20)
- Setting yourself apart (03:02)
- Offering a product/service unique to your facility (07:18)
- Claiming it is owning it (09:46)
- Call what you’re doing something different (11:21)
- Developing unique mechanisms (16:39)
- Separating yourself from the competition in your messaging (18:38)
You can find out more about Tim and the strategies covered in this episode by checking out our website.
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