110: Should You Reduce Your Clients Rates During This Forced Closure?
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 14 Apr 2020
- Episode Link
- https://built-to-grow.simplecast.com/episodes/110-should-you-reduce-your-clients-rates-during-this-forced-closure-aXlNjIZX
In this episode, Tim and Randy will discuss whether gym owners should proactively reach out to their clients to lower their memberships to the lowest level during this time that gyms are closed due to the COVID-19 pandemic. This issue came up in a group that Tim is a member of where a gym owner was sharing how she keeps getting emails from clients requesting if they can freeze their memberships and it’s really draining her, so she was asking for advice on whether she should email all her clients and give them the option to freeze or lower their memberships.
Tim will highlight a piece of advice that came from one of the group members who said that there is no need for any gym owner to contact all their members asking them to change, freeze, or cancel their memberships because every individual member is very much capable of deciding all on their own if they want to change, freeze, or cancel their membership. They will discuss some of the different ways gym owners are currently handling charging their members and share their opinion on what they feel is best for getting through this pandemic. Stay tuned for that and more!
Key Takeaways:
- No need to nudge the clients into changing their payments (02:29)
- Can you afford to tell 200 people you don't want their money anymore? (04:32)
- Increasing the level of service instead reducing your income (06:05)
- Navigating this crazy time (07:10)
Additional Resources:
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
- www.PFMarketingSolutions.com/Automation
- www.ProfitGPS.com
- www.PFMarketingSolutions.com/Call
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