1. EachPod

107: Shut Down? Its Time To Take Action

Author
Tim Lyons and Randy Angsten
Published
Tue 31 Mar 2020
Episode Link
https://built-to-grow.simplecast.com/episodes/107-shut-down-its-time-to-take-action-gNXDmiAm

In this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronavirus pandemic, so they can keep serving their members as best as possible. They’ll start off by addressing the fact that most gym owners are concerned about how they can keep their businesses running and growing. 

The last two weeks or so have been tough for them, and they’ve been on the defensive trying to keep every one of their clients and maintain their revenues. Some gym owners have so far chosen to freeze their memberships until they can open back up again, but Tim completely advises against that because there are way more better options.

Some of those options include doing online training, which Tim has been doing at Pulse, and it has worked pretty well because it’s fun for both the coaches and members. There are a lot more gyms that have implemented the online training as well as other programs, and Tim and Randy will talk all about that, so we can learn how to keep growing our gyms in membership and revenues despite the current Coronavirus instigated business shutdown. Listen in and take action now!

Key Takeaways:

  • Building out your gym’s automation systems now that you've got actual time to work on it (01:30)
  • The great marketing opportunities available for gyms (03:45)
  • Making money while still serving the community to invest more in getting future leads (07:19)
  • A predicted bigger boom in the fitness industry (08:36)
  • Focusing on providing a solution to clients’ needs (12:10)
  • The freezes and cancellations that will definitely happen in every gym (15:12)
  • The advantage of the CARES Act and how to benefit from the SBA (19:32)
  • A million things to do to gather goodwill and give back (22:24)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

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If you don’t already have my book, get your copy FREE here.

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Connect with Tim:

Connect with Randy:

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