1. EachPod

106: A Special Covid-19 Roundtable With Gym Owners

Author
Tim Lyons and Randy Angsten
Published
Thu 26 Mar 2020
Episode Link
https://built-to-grow.simplecast.com/episodes/106-a-special-covid-19-roundtable-with-gym-owners-oHdXZiy6

In this episode, Tim and Randy will share the recording of a special Zoom meeting they recently had with over 30 gym owners to share ideas and insights into how to handle keeping clients on track during this time that all gyms have been forced to shut down due to Covid-19. They will share ideas on how to keep their doors from closing for good despite all the uncertainty surrounding the forced closures.

Tim, Randy, and some of the gym owners in the Zoom meeting will talk about some of the things they’re doing to figure things out for the survival of their gym businesses including getting transparent with their clients about how their gyms are struggling, taking their training programs online through trainerize, and mainly focusing on coming up with solutions that will help clients continue working out to stay in shape and maintain their health especially with the current Coronavirus pandemic. If you’re looking to see your gym business through the storm gym owners are going through right now, this episode will definitely go a long way in helping you achieve that.

Key Takeaways:

  • The widespread closure of gyms and how gym owners are fighting to survive (00:44)
  • Getting an outpouring of support from clients by being open and transparent (03:56)
  • Going into trainerize and the huge difference it has made (06:31)
  • Focusing on saving the clients and avoiding renting out equipment (08:49)
  • Trying to make money from clients is not the best play (14:51)
  • Getting clients into the ecosystem and earning their trust first (16:25)
  • Keeping the coaches on for as long as possible for their long term loyalty (22:57)
  • We all have the opportunity to double down on the marketing long play (28:12)
  • Loaning out equipment to clients so they can keep making progress in any way that they need (36:17)
  • How to use a freemium model to then attract clients to the premium versions (46:32)
  • The tools and resources gym owners can use to take their training online (51:28)
  • Data mining and what to do with email and phone numbers (56:10)
  • Keeping the clients happy and engaged, and getting the free leads to reposition once gyms open back up (01:05:16)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here

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If you don’t already have my book, get your copy FREE here.

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Connect with Tim:

Connect with Randy:

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